Just an idea: A practical guide to building and sustaining a culture of innovation

A practical guide for leaders who want to turn innovation from an idea into a habit.

Long-term success depends on making it part of how your organisation thinks and works. Most businesses want to innovate, but for many, that’s easier said than done.

It’s not usually a lack of ambition or creativity that gets in the way. More often, it’s the day-to-day pressure to deliver, the resistance to change, or a lack of clear direction. Building a culture that supports innovation takes focus. Sustaining it takes commitment.

Sound familiar? Then this guide should be useful.

Drawing on insights from ABGi’s work with innovation-driven businesses across the UK, it explores the leadership mindset, team behaviours, and cultural conditions that help innovation stick.

In this white paper, we explore:

• Why one-off initiatives rarely lead to lasting change
• The organisational blockers that stall innovation + and how to move past them
• What an effective innovation strategy looks like in practice
• How to give teams space to experiment while staying aligned on delivery
• How to build internal buy-in and develop innovation champions
• What’s needed to sustain momentum over the long term

Download this white paper if you want to:

✅  Reframe how innovation fits into your business strategy

✅  Identify areas that may be holding your teams back

✅  Support a more consistent, confident approach to innovation