Ready to Expand Internationally?

Market Selection, Funding Strategy and Practical Next Steps

 

Wednesday 9 September 2026 | 2:00pm–2:45pm (UK time) | Online webinar

 

International expansion can unlock significant growth, but entering the wrong market, moving too early, or failing to align commercial plans with available funding can create unnecessary cost and risk.

 

Join ABGi UK and EntryMapper for a practical 45‑minute webinar on how innovation‑led businesses can assess international expansion opportunities with more confidence.

 

Wednesday 9 September 2026 | 2:00pm–2:45pm (UK time)

 

We’ll cover how to select the right markets, build an evidence base for expansion, and understand when grant funding should be considered.

 

Why attend?

 

This webinar focuses on two connected questions:

 

✓    How do you choose and validate the right international market?

 

✓    When and how can grant funding support expansion activity?

Assess market attractiveness using structured evidence

Understand when to consider grant funding

Align expansion planning with funding strategy

Avoid common mistakes in market entry and funding timing

What you’ll learn

 

BY THE END OF THE SESSION, YOU WILL HAVE A CLEARER VIEW OF:

✔   How to avoid common mistakes when selecting international markets.

 

✔   How to assess whether a market is genuinely attractive for your business.

 

✔   What evidence to gather before entering a new country.

 

✔   How competitor, customer and route to market insight can shape expansion planning.

 

✔   How market entry analysis can strengthen commercial and funding decisions.

✔   When to start thinking about grant funding

 

✔   What TRL levels mean and why they matter.

 

✔   How UK and EU grants can support innovation led growth.

 

✔   How consortium grants and match funding work in practice.

 

✔   What questions to ask before committing to a new market, grant application or expansion project.

 

 

Speakers

 

Miles Timothy, International Growth Lead (UK), ABGi UK

 

Miles will introduce ABGi’s international footprint, innovation expertise and experience supporting businesses throughout the innovation lifecycle.

 

He will outline how market selection, innovation strategy and funding considerations can support international growth.

 

Pieter Swart, Co-Founder & CEO, EntryMapper

 

Pieter will explain how businesses can approach international expansion using structured market intelligence.

 

He will cover how to prioritise markets, assess commercial attractiveness, understand competitive and regulatory dynamics, and build a stronger evidence base before committing resources to a new country.

 

David Burgoyne, Grant Funding Manager, ABGi UK

 

David will provide a practical “Grants in Plain English” overview of UK and EU grant funding, including Technology Readiness Levels (TRLs), project timing, consortium structures, match funding and common misconceptions.

 

He will explain when businesses should begin considering grant funding and how it can be approached strategically.

Who should attend?

Founders and CEOs considering international expansion

CFOs and finance leaders assessing growth funding options

Commercial and business development leaders evaluating new markets

Innovation and
R&D leaders

SMEs and scale-ups developing new products, services or technologies

Larger organisations exploring collaborative or consortium-led grant opportunities

Businesses considering partnership-led or acquisition-led expansion across Europe

Investors, advisers and referral partners supporting innovation-led businesses

Bring your questions

 

The webinar will conclude with a live Q&A.

 

Why not bring your questions on the day, for example:

 

→  Which markets should we prioritise and why?

 

→  What data should we gather before entering a new country?

 

→  Are we too early or too late to consider grants?

 

→  What TRL level are we at?

 

→  Can a large company access grants through a consortium, and who should lead it?

 

→  How does match funding work in practice?

 

→  Should we choose the market first or identify funding first?